Alexey Rusakov
Senior Digital Marketing Manager
at MY.GAMES

Alexey Rusakov's Blog

Senior Marketing Manager

at MY.GAMES - Video game publisher

May 2020 - Present - 2 years

  • Develop, implement and optimize ROI-focused campaigns in Google Ads, Facebook Ads, and Microsoft Ads for internal game studios projects: MMORPG and Shooter games. Such as Warface, Lost Ark, Perfect World, ArcheAge, and Skyforge;
  • Analyze ad campaigns in Google Analytics and custom company analytics tools, work with prediction metrics;
  • Managed the execution of global direct response paid affiliate campaigns
  • Analyze, plan and supervise the creation and optimization of paid ad campaigns for partners with game projects of ported mobile games. From the publisher's side.
Key achievements:
  • Month revenue ArcheAge from UA sources increased by 11.5 times. ROAS increased from 13% to 112%
  • The number of Lost Ark payers in the month increased by 109% from paid traffic.
  • Ad support for the launch of CBT World War 3 game worldwide.

Senior Performance Marketing Manager

at Lime Credit Group - Fintech company

Sep 2018 - May 2020 - 1.5 years, Moscow

  • Planning, setting up and optimizing ads companies on financial topics such as loans and credits for CIS, Mexico and South Africa;
  • Building web analytics based on Google Analytics, Data Studio, GTM, and OLAP cubes for company websites;
  • Introduced affiliate marketing, attracted new affiliates, increased lead-gen from existing affiliates;
Key achievements:
  • Implementation of end-to-end analytics based on Google Measurement Protocol, Google Analytics, Google Data Studio, and company’s CRM.
  • Traffic from paid channels increased by 3.8 times, while the cost per conversion to credit decreased by 3.2 times.

Marketing Manager

at EDISON - Advertising Agency

May 2017 - Aug 2018 - 1 year

  • Сreating and coordinating media plans, setting KPIs with agency clients on advertising performance channels.
  • Setting up end-to-end analytics for the agency's clients. Work with different CMS: Wordpress, Opencart, Joomla, Drupal, Bitirix.
  • Setting up, launching and maintaining advertising channels for clients.
  • Preparing automated reporting in Google Data Studio using data from Google Analytics and CRM systems of clients.