Ad Specs for Facebook, Google Ads

Google Display Ads

Formats: GIF, JPG, PNG
Max size: 150KB

Square and rectangle

200 × 200 Small square

240 × 400 Vertical rectangle

250 × 250 Square

250 × 360 Triple widescreen

300 × 250 Inline rectangle

336 × 280 Large rectangle

580 × 400 Netboard

Skyscraper

120 × 600 Skyscraper

160 × 600 Wide skyscraper

300 × 600 Half-page ad

300 × 1050 Portrait

Leaderboard

468 × 60 Banner

728 × 90 Leaderboard

930 × 180 Top banner

970 × 90 Large leaderboard

970 × 250 Billbord

980 × 120 Panorama

Mobile

300 × 50 Mobile banner

320 × 50 Mobile banner

320 × 100 Large mobile banner

Top Google Display Ad Sizes

300 × 250 Inline rectangle

728 × 90 Leaderboard

970 × 250 Billbord

300 × 600 Half-page ad

336 × 280 Large rectangle

580 × 400 Netboard

320 × 100 Large mobile banner

Google Responsive Display Ads

Formats: GIF, JPG, PNG
Max size: 5120KB

Image - Landscape (1.91:1)

1200 × 628 Recommended

600 × 314 Minimum

Image - Square (1:1)

1200 × 1200 Recommended

300 × 300 Minimum

Logo - Landscape (4:1)

1200 × 300 Recommended

512 × 128 Minimum

Logo - Square (1:1)

1200 × 1200 Recommended

128 × 128 Minimum

Google App Campaigns - UAC

Formats: GIF, JPG, PNG
Max size: 5120KB

Image - Landscape (1.91:1)

1200 × 628 Recommended

600 × 314 Minimum

Image - Square (1:1)

1200 × 1200 Recommended

200 × 200 Minimum

Image - Vertical (4:5)

1200 × 500 Recommended

320 × 400 Minimum

Google HTML5 Ads

Formats: ZIP
Max size: 150 KB

Ad size

300 × 50 Mobile leaderboard

480 × 32 Mobile banner (landscape)

320 × 100 Large mobile banner

468 × 60 Banner

728 × 90 Leaderboard

300 × 250 Inline rectangle

320 × 480 Smartphone interstitial (Portrait)

480 × 320 Smartphone interstitial (Landscape)

758 × 1024 Tablet interstitial (Portrait)

1024 × 768 Tablet interstitial (Landscape)

Facebook - Image

Placements

Facebook Feed
Facebook Instant Articles
Facebook in-stream video
Facebook Video Feeds
Facebook Marketplace
Facebook Reels
Facebook Search Results
Facebook Business Explore
Instagram Feed
Audience Network Video
Facebook Right Column

Formats: JPG, PNG
Max size: 30MB

Image - Landscape (1.91:1)

1200 × 628 Recommended

Image - Square (1:1)

1080 × 1080 Recommended

600 × 600 Minimum

Facebook Image - Vertical

Placements

Facebook Stories
Instagram Stories
Instagram Explore
Audience Network native
Messenger Stories

Formats: JPG, PNG
Max size: 30MB

Image - Vertical (9:16)

1080 × 1920 Recommended

640 × 1136 Minimum width